Smart phone makers and broadband suppliers are going to love this article. All other companies, well, this article is about leveling the playing field for more and better sustainability. Please read on.
Every household on this planet should have a premium smartphone.
Every household on this planet should have free access to broadband Internet.
Each and every company on this planet should, by law, be required to have a third-party verified GRI report and mandatory sustainability labels.
(I also believe ardently in the power of brand, so much so that I believe all advertising should be banned. More on this at a future date.)
Why? The free market economy needs both freedom of speech and access to credible sustainability information if it is to overcome structurally inherent sustainability challenges. Read more
In the mid-1970s Milton Friedman famously proclaimed that the only responsibly of business was to provide profits for its stakeholders.
Rather than being prescient, and like many other similar claims, Friedman simply described a cultural sentiment at its height and, in historical perspective, we now know the end of “unsustainable” was in sight.
Fast forward 2012 when we have two international tools flanking the “profit at all cost” mentality Read more
I wish sustainability was more difficult or more expensive to achieve than it actually is, then we might have an excuse for not doing too much about it.
But a couple of reports out recently, tell us otherwise.
Can You Say $3.7 Trillion?
First there is Mobilizing for a Resource Revolution (McKinsey, http://bit.ly/Apk5bL). The report explores coming resource scarcities as the estimated 3 billion new developing country middle class consumers enter the market by 2025. The story in a nutshell: demand for natural resources will soar and supply will dwindle.
The study identifies 15 areas of opportunity for improved resource productivity Read more