A central and defining question in the Sustainable Century is how consumers as “stakeholders” can be engaged in a way that delivers the richness of our sustainability desires while shutting out blackguard marketers whose disinterest in the human condition threatens the hopes and dreams of a sustainable world.
Internet stakeholder consumer sustainability engagement is by and large a misnomer, rendered daily more meaningless, Read more
I was visiting a hospital in Canada the other day and overheard health care workers joking about their wages, saying “she was a low-income patient…. Heck we are all low-income now a days… there is no such thing as a middle class job.”
In the wake of the Royal Bank of Canada’s (RBC), understandable, yet inexcusable gaff managing the outsourcing of some 45 IT jobs to iGATE Indian employees, one has to wonder if these nurses might not be right.
But who’s to blame? And what is a company to do about it? Read more
In one of my earliest blogs I lied and now I am confessing.
I lied when I wrote anything can be measured…. and that’s why the next Pope needs to declare all Catholics, indeed all Christians, accept sustainability as a central and inalienable spiritual tenant.
More than Stewards
Pretty much everyone knows all major religions, in some way or another and to various degrees, support the notion of sustainability. But while one could argue Read more
Have you ever been to Bhutan? It’s a beautiful and disconcerting place.
Beautiful for the mountains, the rivers, the history, the people: disconcerting because it is a deeply tranquil place.
One kind of expects the home of the Gross Domestic Happiness Index to be, well, a happier place. For a hyper-connected, Westerner exposed to constant commercial assaults on my psychic apparatus (http://bit.ly/ei6rAG), the country made me uneasy at first for some reason I couldn’t initially put my finger on.
There are no shortage of possible reasons Read more
Despite all the talk about, and great thinking that goes into brands, the understanding brands and brand management remains more an art than a science.
One thing we can say with certainty is that when we use a brand we like, we get that sweet brand buzz. When I drive my huge environmentally unsustainable four-wheel-drive truck, I feel like a cowboy, the Marlboro Man, like me and my six-gun can save the world from all evil. (Just for the record Read more