Aug 1
Are North American companies hiding something? Or do they simply have less to say about sustainability than the Europeans?
“Common knowledge” tells us European companies are more advanced regarding sustainably than their America cousins.
While I don’t know how true this is, I can say there seems to be difference in what North American and European companies like to crow about. Read more
When was the last time you saw a massive paradigm shifting business opportunity sitting on your doorstep with a note saying take me here I am.
Never, right?!
Think again, sustainability is the developed world’s gift to the sage developing world company (i.e., that which will take it) gift wrapped and bowed.
Sustainability has Arrived on the Shores of the New World
Many larger companies, dare I say most, in Latin America are indeed thinking about sustainability. Some like Cemex Read more
Brand is dead…. or so a marketing expert recently proclaimed http://bit.ly/Oneffb. Ok I paraphrase with liberty, but promoting/developing brand, he inferred, was redundant even unnecessary if a company consistently develops and delivers a quality product. While I agree this is true for cult brands like Doc Martens or Birkenstocks I certainly disagree in general. I disagree on at least three counts.
1. Acckkk V. Ohhhhh
This view would have us believe that only a price vs. need calculations counts (something behavioral economics has pretty much debunked). What nonsense! Every consumer purchase is inevitably, Read more
Intangible, inmaterial, ilusorio, abstracto, de ilusión, quimérico … son palabras para describir la contribución de la RSE al valor y utilidades corporativas (o por lo menos aquella sin los Cuatro Grandes– agua, carbón, uso de materiales y energía – con sus contribuciones relacionadas).
Los cínicos pueden usar el término que quieran (y estar mal) y la prueba está en que esta semana el pudín se hizo más grueso cuando Walt Disney Company anunció sus planes de autorizar el uso del logo de Mickey Mouse como una sella para productos de comida con datos nutricionales que contienen un sano nivel de calorías, grasas saturadas, sodio y azúcar.
No tengo nada en contra de Bugs o Phineas, pero Read more
CSR Americas – 21 de Mayo de 2012
Apoyar a mi staff a organizar el stand para su montaje en la conferencia de CSR Américas 2012, la más grande convención de RSE en América Latina, siempre es una experiencia excepcional. La convención crea un marco ideal para percibir la pasión de diversos ejecutivos que buscan soluciones a sus problemas de RSE, el interés de funcionarios de gobierno en aprovechar el poder del sector empresarial para el bienestar de los ciudadanos, el ánimo de los estudiantes para explorar como pueden contribuir a una vida y un mundo sustentable, o Read more
Marc de Sousa Shields is Managing Partner of ES Global, a sustainable business consultancy with 14 years working in over 60 countries (www.esglobal.com). With over 25 years of CSR, social investment, and social impact work, Marc de Sousa-Shields brings to CSR Counts his experience working with over 100 clients, in more than 30 countries on five continents, assisting CSR work that has benefited over 2 million people.
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