When was the last time you saw a massive paradigm shifting business opportunity sitting on your doorstep with a note saying take me here I am. Never, right?! Think again, sustainability is the developed world’s gift to the sage developing world company (i.e., that which will take it) gift wrapped and bowed. Sustainability has Arrived on the Shores of the New World Many larger companies, dare I say most, in Latin America are indeed thinking about sustainability. Some like Cemex Read…
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Brand is dead…. or so a marketing expert recently proclaimed http://bit.ly/Oneffb. Ok I paraphrase with liberty, but promoting/developing brand, he inferred, was redundant even unnecessary if a company consistently develops and delivers a quality product. While I agree this is true for cult brands like Doc Martens or Birkenstocks I certainly disagree in general. I disagree on at least three counts. 1. Acckkk V. Ohhhhh This view would have us believe that only a price vs. need…
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Intangible, inmaterial, ilusorio, abstracto, de ilusión, quimérico … son palabras para describir la contribución de la RSE al valor y utilidades corporativas (o por lo menos aquella sin los Cuatro Grandes– agua, carbón, uso de materiales y energía – con sus contribuciones relacionadas). Los cínicos pueden usar el término que quieran (y estar mal) y la prueba está en que esta semana el pudín se hizo más grueso cuando Walt Disney Company anunció sus planes de autorizar el uso…
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CSR Americas – 21 de Mayo de 2012 Apoyar a mi staff a organizar el stand para su montaje en la conferencia de CSR Américas 2012, la más grande convención de RSE en América Latina, siempre es una experiencia excepcional. La convención crea un marco ideal para percibir la pasión de diversos ejecutivos que buscan soluciones a sus problemas de RSE, el interés de funcionarios de gobierno en aprovechar el poder del sector empresarial para el bienestar de los ciudadanos, el ánimo de los…
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At a conference of 600 people or so, your incoming intelligence is limited by the number and type of people you meet. And who you meet is pretty much limited to luck, or as my wife would say the synchronicity of fate. Here just a sample of things and thoughts fate brought my way today at CSR in the Americas. Read more