For too long, CSR managers have been content to treat CSR as something a company did in isolation, compared to those activities that create value and add to a company’s bottom line and corporate value. Abundant evidence to the contrary does not exist, says the free market Economist magazine, which proclaimed in early 2008 that there were only two kinds of companies – those that do CSR poorly and those that do it well. Those that do it well, it said with no qualification, are likely to outperform those that do not. But CSR is still an emerging management strategy and very few companies take the rigor they bring to all parts of their business to their CSR investments.
Posts tagged ‘leadership’
The Not So Strange Case of Dr Jekyll and Mr Hyde: CSR Market Segments and Growing Corporate Sustainability Consciousness
The Personal Values Market or PVM is a term I use to define any purchase with some form of inherent sustainability.
Eco friendly, fair trade, buy local are well recognized PVMs but they are not the lot of them, not by a long shot. PVM can be found in a single product for example. Dove soap and its wonderful advertisements featuring “real” women or Lego for its vocational value, are every much PVMs purchases as buying solar panels. Sometimes putting sustainability in a product or service is simply good business, here think eco-efficiencies.
It’s a bit hard to nail down how big a Read more
Corporate strategy is never an easy thing to define and/or institutionalize. It’s even harder when you are dealing with sustainability, where detractors are many and supporters far too few. This is true even when the benefits to CSR strategy are so clear they are just begging to be exploited.
Determination, grit, quite confidence, and due diligence are hallmark characteristics of successful managers and executives who get a company to define a meaningful CSR strategy. Here are Eight Characteristics of the Successful Strategy Monger (CSRSM). You don’t have to have all Read more