Intangible, inmaterial, ilusorio, abstracto, de ilusión, quimérico … son palabras para describir la contribución de la RSE al valor y utilidades corporativas (o por lo menos aquella sin los Cuatro Grandes– agua, carbón, uso de materiales y energía – con sus contribuciones relacionadas).
Los cínicos pueden usar el término que quieran (y estar mal) y la prueba está en que esta semana el pudín se hizo más grueso cuando Walt Disney Company anunció sus planes de autorizar el uso del logo de Mickey Mouse como una sella para productos de comida con datos nutricionales que contienen un sano nivel de calorías, grasas saturadas, sodio y azúcar.
No tengo nada en contra de Bugs o Phineas, pero Read more
At a conference of 600 people or so, your incoming intelligence is limited by the number and type of people you meet. And who you meet is pretty much limited to luck, or as my wife would say the synchronicity of fate.
Here just a sample of things and thoughts fate brought my way today at CSR in the Americas. Read more
Helping to staff my company’s booth at CSR in the Americas, the largest annual CSR conference in Latin America, is as always an exceptional experience. When does one get to meet so many corporate executives actively, passionately searching for CSR solutions to their problems, government officials wondering how to tap the power of the corporate sector for the well-being of their citizens, students exploring how to create a sustainable life and world, or NGOs developing ways to better link the private sector with their leading edge social and environmental work.
The sentiment here is that Latin America is on first order tipping point for CSR, or, the point where CSR is something every business must do. This is the exhibit hall CSR chatter but what is the larger picture? Read more
Over the last several months my company has had the privilege of working with leaders from major multinational corporation, aspiring major national companies, leading social and environmental NGOs, the World Bank, the United Nations and various stakeholder groups.
We have worked in teams of various configurations, employing a range of traditional, creative and developed-on-the-fly processes and procedures.
Have we learned much? You can’t imagine. Or maybe you can – maybe you too have experienced an amazing run of intense-lively-fun-boring but necessary-scary-noisy-excited-exciting- much successful- some not so successful but never, never uninteresting work.
Well that what’s been going on around ES Global Consulting these days, and here is what I have learned (now applying it consistently is the next task!) Read more