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Posts tagged ‘leadership’

Feb 1

Businessman Bouncing Over Stock Chart
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The Case for CSR Brand Value Calculation in Market Uncertainties

For too long, CSR managers have been content to treat CSR as something a company did in isolation, compared to those activities that create value and add to a company’s bottom line and corporate value. Abundant evidence to the contrary does not exist, says the free market Economist magazine, which proclaimed in early 2008 that there were only two kinds of companies – those that do CSR poorly and those that do it well. Those that do it well, it said with no qualification, are likely to outperform those that do not. But CSR is still an emerging management strategy and very few companies take the rigor they bring to all parts of their business to their CSR investments.

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Jan 8

fat cat bankers

Financial Institutions, Supply Chains and Corporate Social Responsibility

Stop Payment by Christopher Ketcham in Harper’s January 2012 edition’s reports on a slow brewing homeowner’s revolt against banks as millions of foreclosures resulting from the 2008 financial meltdown work their way through courts.

As a former credit union Treasurer and banker for a socially responsible bank, I remember long, intense conversations about bank culpability and the financial industry’s utter failure to serve the needs of their stakeholders, and in doing so, causing the second largest economic crisis in modern times.

Ketcham’s article reminded me of some thoughts I wrote down in early 2009 on the crisis which I offer up as a retrospective, unedited from its original form (and predictions!!).

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Dec 15

two-face

The Not So Strange Case of Dr Jekyll and Mr Hyde: CSR Market Segments and Growing Corporate Sustainability Consciousness

The Personal Values Market or PVM is a term I use to define any purchase with some form of inherent sustainability.

Eco friendly, fair trade, buy local are well recognized PVMs but they are not the lot of them, not by a long shot. PVM can be found in a single product for example. Dove soap and its wonderful advertisements featuring “real” women or Lego for its vocational value, are every much PVMs purchases as buying solar panels. Sometimes putting sustainability in a product or service is simply good business, here think eco-efficiencies.

It’s a bit hard to nail down how big a Read more

Nov 17

unhate

Benetton: the Bad Boy Singing Peace on Earth

Benneton’s fresh off the press campaign features “symbolic images of reconciliation — with a touch of ironic hope and constructive provocation — to stimulate reflection on how politics, faith and ideas, when they are divergent and mutually opposed, must still lead to dialogue and mediation…”  Oh yeah, it takes the form of pictures of the Pope kissing an Egyptian imam and President Obama kissing Chinese President Hu Jintao or Venezuelan President Chavez .  (see http://bit.ly/vGBL8N)

What is the difference between the 10 million advertisements promoting a lifestyle or body type that most of us aspire to but will never attain and what Benetton has just done with its latest “peace on earth while selling lots of clothes campaign?” Read more

Nov 17

networking

Eight Characteristics of a Successful CSR Strategy Monger

Corporate strategy is never an easy thing to define and/or institutionalize. It’s even harder when you are dealing with sustainability, where detractors are many and supporters far too few. This is true even when the benefits to CSR strategy are so clear they are just begging to be exploited.

Determination, grit, quite confidence, and due diligence are hallmark characteristics of successful managers and executives who get a company to define a meaningful CSR strategy.   Here are Eight Characteristics of the Successful Strategy Monger (CSRSM).  You don’t have to have all Read more

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