Pushed by horrific tragedies such as the deaths of over 1,100 people in a Bangladeshi textile industry, the personal values market, or the marketplace of consumer ideas and concerns, is constantly expressing greater demand for companies to address social and economic – and not just environmental — sustainability issues.
This is good news for sustainability but challenging for sustainability managers many of whom already feel they are fighting too many fires on the sustainability front as it is.
It’s about Priorities
On the wall by my desk I have a set of themes printed on big bits of paper, Read more
I was visiting a hospital in Canada the other day and overheard health care workers joking about their wages, saying “she was a low-income patient…. Heck we are all low-income now a days… there is no such thing as a middle class job.”
In the wake of the Royal Bank of Canada’s (RBC), understandable, yet inexcusable gaff managing the outsourcing of some 45 IT jobs to iGATE Indian employees, one has to wonder if these nurses might not be right.
But who’s to blame? And what is a company to do about it? Read more
Despite all the talk about, and great thinking that goes into brands, the understanding brands and brand management remains more an art than a science.
One thing we can say with certainty is that when we use a brand we like, we get that sweet brand buzz. When I drive my huge environmentally unsustainable four-wheel-drive truck, I feel like a cowboy, the Marlboro Man, like me and my six-gun can save the world from all evil. (Just for the record Read more
Is there such a thing as conflict oil?
We have all heard of conflict diamonds and conflict minerals, but conflict oil? Check out Alykhan Velshi’s startling new advertisement which graphically argues oil from some countries underwrites some pretty ugly values — dictatorship, terrorism, civil rights horror for women, gays and lesbians, indigenous peoples, and destruction of the environment
If we are going to use oil, and we are for some time into the future, why not place a negative price constraint on the stuff that comes from places that we don’t like?